Automated Solutions Direct, Inc. - 978-658-4700
Direct Marketing and Data Services since 1986
 

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Genderization Overview

Discover the gender makeup of your list. Add a prefix and gender code that indicates if the first name is male, female, or neutral to make personal letters or determine the sex of people who respond to an offer.

 
Gender Coding Database Details

Gender coding is accomplished by referencing a sex determination database containing over 100,000 first names matched with a seven level range from strongly female to strongly male.

Definitely

Female

Usually

Female

Often

Female

Definitely

Neutral

Often

Male

Usually

Male

Definitely

Male

Mary

Carol

Lynn

Kris

Chris

Gene

Robert

Barbara

Carmen

Robin

Pat

Lee

Sidney

John

Linda

Evelyn

Jean

Jackie

Francis

Sam

Michael

Nancy

Gail

Kelly

Lou

Terry

Mel

David

Laura

Patty

Stacy

Kelsey

Dale

Jesse

William


The gender database encompasses a rich mixture of ethnic names from every national and cultural group on the planet from Argentina and Armenia to Zagreb and Zimbabwe. The file also includes thousands of records marked as "errors". These errors include common abbreviations, obvious typos, double strokes, OCR misreads, truncations, and others. Each record marked as an error has a matching correction record which can be used to update your list.

 

Error

Correction

Abbreviations

Wm

William

 

Rbta

Roberta

Typos

Adnrew

Andrew

 

Ablert

Albert

OCR Oops

Gl0ria

Gloria

 

GlaOys

Gladys

JJitters

JJane

Jane

 

JJames

James

Truncations

Darlingto

Darlington

 

Barringto

Barrington

 
Transmit a File for Processing

Send your file(s) via the transmit a file link below. We accept standard ASCII, dBase, Excel and many other file formats.

Transmit a File

Input Data Required

Output Data Returned

  • Full Name
  • Prefix
  • Full Name
  • Gender Code